Is marketing (customer) survey a hard and complicated job? We can simplify it for you!
In today’s world of aggressive marketing and advertising, most managers and their associates are pushed to their limits to meet corporate standards and most CEOs expect to get nothing less from their marketing departments. Even smaller retailers to be successful, are in need of their customers opinion, to better provided services. The usual tactics for smaller companies is to buy generalized database marketing reports and then pay data extraction specialist. Extracted data and analysis are general at best and if you are in need of specialized surveys that meets your needs, you had up until now, just one choice, to pay higher sum for specialized surveys in your field.
We offer you a technology to manage it by yourself. We understand the urge to have exact and up-to-date information extracted from marketing (customers) questionnaires as fast as possible to be successful in competition with others. The data are collected by marketing agents or through electronic questionnaires using web forms and hundreds of records have to be stored in databases. This part of job can be done by WebSkills technology. With this simple web user interface generation tool, web questionnaires can be created automatically including integration with database. This is much reliable and easier way to produce complex web forms than to prepare them manually.
Customer Surveys application - available downloads
Download link for Microsoft Windows users:
Download link for Linux users:
However after all survey participants complete the questionnaires and the database is full of data, a problem appears. There is a need to browse collected records, find specific information in reasonable time and prepare the data in format suitable for further analysis. At least one IT specialist is needed to extract sensitive data out of the database or prepare a web interface to access it. Unfortunately, this approach is slow and expensive and allows only limited data processing. A specially designed interface is not cheap and a lot of time and large sum of money are required to create it. ALVILA DataFlyer bypasses this process and provides instant direct access to one or more databases of different types. With user friendly interface, without claim to IT skills and for low price. Even common marketing workers are able to browse and filter any database records in no time just by defining appropriate conditions and export them to Excel or CSV.
Every project starts with the analysis of an idea. In skilled hands it is formed to a model that should represent its basic structure. The success of developed application is depending on how precise is the analysis of the idea formed to this model. The picture below shows ECore model which represents the model of the Survey application described before. It contains classes along with their attributes which should be created carfully because it is not possible to add them in later development.